The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

O2 is launching an “AR Store of the Future” on Snapchat today as part of its Black Friday activations. From today until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat ...

OnePlus 3T coming to O2 on 28 November, with pre-order from Thursday Tariffs start at £31 per month and offer between 500MB and 20GB data Exclusive pop-up event at O2’s 134 Oxford Street store from ...

'Their staff are ever so nice... ' Browsing for a new mobile? If you've been into an O2 store, chances are you'll come out the happiest, according to new research. A report by research firm JD Power ...

For more than four weeks a leading phone store in Peterborough has been hidden behind a facade, but soon the doors will open on a new destination for phone and media fans alike as the O2 store in the ...