Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Projection mapping shows have become increasingly popular over the past few years, so we decided ...

Have you ever wondered how artists transform everyday surfaces into mesmerizing, larger-than-life visual experiences? Nick Greenawalt explores how projection mapping can turn walls, objects, and even ...

Projection mapping might not be a term you’re familiar with, but you’ve certainly seen the effect before. It’s when images are projected onto an object, usually one that has an interesting or unusual ...

Projection display application provider Scalable Display Technologies has announced Scalable Atlas, a new automatic camera-based projection mapping software designed to align images of multiple ...

SAN FRANCISCO, March 27, 2017 /PRNewswire/ – Lightform, the company developing the first computer made for projected augmented reality, emerged from stealth today with $2.6 million in seed funding ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

According to the new market research report "Projection Mapping Market by Offering (Hardware (Projector, Media Server), Software), Projection Distance (Standard, Short), Dimension (2D, 3D, 4D), ...

If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard. Advertisers are descending on Las Vegas to promote their sodas and services, shoes and ...

Last winter, basketball fans at Oracle Arena, then-home to the Golden State Warriors, were introduced to the PlayStation game God of War. In an elaborate, multimedia promotion, animated content took ...