“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

Opinions expressed by Entrepreneur contributors are their own. Small-business owners don’t typically have a lot of time for “planning,” so my attempt here is to make it simple, easy, and doable — ...

Oracle Autonomous Database has been available since last March, letting early adopters get their hands on it. At a time when data is increasingly seen as a company’s most important asset, the ...

Covid-19 was a severe test for our public health system. It laid bare many challenges and the need to focus attention on data collection, sharing and analysis to empower data-driven decision-making.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

If one considers the inception of the system known as “Amazon Web Services” (AWS) to be the onset of what has become known as the public cloud, then today the cloud is more than 10 years old. After 10 ...

With a decent budget and goals for expansion, a midsize nonprofit has a lot of decisions to make when it comes to picking a new donor database. No one knows that better than the staff at Aim High, a ...