“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

Google announced today that it’s making it easier for users to drill down on a search and explore related topics. Search currently has a few filters to help you refine and separate your search results ...

At the start of 2021, Google offered the Federated Learning of Cohorts (FLoC) as a replacement for third-party cookies used to place relevant ads on sites. Following criticism and feedback over the ...

Google’s new concept assigns users five interests per week based on web activity Google’s new concept assigns users five interests per week based on web activity is a news writer who covers the ...

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information ...

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? On Jan. 25 Google announced a major ...

In addition to continuous scrolling on desktop, Google is rolling out new topic filters for mobile Search. It starts with a redesign of the carousel underneath the Search bar that makes use of ...

Google has a new plan to get rid of third-party cookies. Google Topics is a browser tracking system that will determine what topics a user is interested in based on their last three weeks of online ...

FLoC (Federated Learning of Cohorts), Google’s controversial project for replacing cookies for interest-based advertising by instead grouping users into groups of users with comparable interests, is ...

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Google shares new information about a ranking system called 'Topic Authority.' The Topic Authority system prioritizes local and regional publications and favors original reporting from news teams ...